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| 01/04/2012 Volkswagen Brings Legendary Football Teams to Qatar
Doha, Qatar – 9 January 2012 – Volkswagen was proud to sponsor the Bayern Munich vs Al-Ahly football match which took place at the Al Rayyan Stadium, Doha on Saturday 7 January. Al-Ahly took the game to Bayern Munich which made for an exciting and fast paced match. After a thrilling 90 minutes of play, a strong Bayern Munich team produced a late goal deep into extra time which resulted in the German team winning 2:1 – congratulations Bayern Munich on a fantastic win. |
| 11/15/2011 Volkswagen Middle East encourages everyone to “Think Blue”
Dubai, UAE, November 2011 – Volkswagen Middle East announces “Think Blue”, the car manufacturer’s environmentally conscious campaign, shortly to be launched in the Middle East. “Think Blue” embodies Volkswagen’s goal of creating environmentally friendly products and solutions, encouraging the public to be more eco-conscious and contribute to a sustainable future. “Think Blue” is a concept that encourages being more responsible on the road, and more environmentally conscious in everyday life. |
| 06/16/2011 Volkswagen awards Middle East winners at the 2011 Service Qualification World Championship
Dubai, 14 June 2011 - Volkswagen Middle East technicians triumphed at the 2011 Service Qualification World Championship event with first and second place in the Regional Master Technician category being awarded to recipients from the Middle East. The championship was organised to honour and reward Volkswagen service advisors and technicians who have demonstrated the highest levels in service quality, professional and technical knowledge. |
| 05/19/2011 Volkswagen Middle East Launches the All-New Jetta
Dubai, 16 May 2011 – Volkswagen Middle East launches the all-new, redesigned and restyled Jetta, following the car's great success around the world with already over 9.6 million units sold.
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| 05/07/2011 Eight teams go head to head at the Volkswagen Middle East Junior Masters Final
Dubai, 07 May 2011 – Jebel Ali International Umbro Football Academy’s triumphant 6-1 goal defeat over Abu Dhabi International School has seen them crowned as the region’s Volkswagen Junior Masters Middle East Champions at the second annual competition, played in Dubai on Saturday 7 May. |
| 05/02/2011 Volkswagen Middle East announces the 2011 Junior Masters Soccer Tournament.
Dubai, 02 May 2011 – Volkswagen Middle East announces the second annual Junior Masters Soccer Tournament Middle East finals, to take place in Dubai at the Jebel Ali International Shooting Club and Centre of Excellence on 7th May. |
| 03/23/2011 Volkswagen Middle East launches its Service Excellence
Dubai, 23 March 2011 – Volkswagen Middle East has begun rolling out its new Service Excellence initiative, which aims to deliver customers maximum value for money when buying a new Volkswagen and offering an inclusive 5 year Volkswagen warranty, a 45,000km or 3 year free service contract and 3 year 24/7 roadside assistance, along with other benefits. |
| 06/08/2010 Volkswagen “App My Ride” Open Innovation Contest offers Middle East students a shot at the big time.
Dubai, 8 June 2010 - Volkswagen is inviting designers, programmers, developers and interested users to help develop applications for the Infotainment systems of the future, as part of the “App My Ride” Open Innovation Contest. The competition invites users to jointly develop new Infotainment applications with Volkswagen, and establishes the company as the first car manufacturer to use the idea of open innovation for the further development of its products.
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| 06/02/2010 Kuwait crowned 2010 Volkswagen Service Qualification World Champion
Dubai/Wolfsburg, 2 June 2010 – A service adviser from Volkswagen Middle East’s partner in Kuwait, has topped 120 service specialists from 60 countries, to be crowned the 2010 Volkswagen Service Qualification World Champion, at a finals ceremony held recently in May in Wolfsburg, Germany. |
| 05/31/2010 Nasser Al Attiyah first in one-two-three class victory for Volkswagen Scirocco with Bio Natural Gas
Dubai/Wolfsburg, 31 May 2010 - Volkswagen Motorsport driver, Nasser Al Attiyah, raced to first place in a one-two-three class victory for alternative power cars at the Nürburgring 24-hour race in Germany. The three Bio Natural Gas powered Scirocco GT24-CNGs retained Volkswagen’s untarnished three year alternative power non-retirement record, completing the race with total reliability in front of 220,000 spectators on 16 May. |
| 05/24/2010 Volkswagen Middle East survey reveals community of young Arab urban adventurers.
Dubai, 24 May 2010: A survey conducted by Volkswagen Middle East has discovered a thriving community of weekend ‘Ibn Battutas,’ dubbed as ‘Tiguanians’ by the regional headquarters of Europe’s largest car manufacturer. The findings have been released in parallel with the re-launch of the Volkswagen Tiguan, and show that owners of the compact sports utility vehicle (SUV) are predominately a young, professional Arab community of urban adventurers. |
| 05/17/2010 Volkswagen CC five-seater option and R-Line versions now available in Middle East
Dubai, 17 May 2010 – Volkswagen Middle East has responded to strong demand from its regional customers with a five-seater option and R-Line version of the popular four-door Volkswagen CC. Previously, the base model CC was designed to carry only four persons. |
| 05/13/2010 Al Ain Club triumph over Switzerland to finish fourth in group at Volkswagen Junior World Masters
Dubai/Madrid/Wolfsburg, 13 May 2010 – Representing the UAE and the Middle East for the first time, Volkswagen Junior Masters Middle East Champions, Al Ain Club, beat Switzerland and fought tenaciously against tournament champions Brazil, to finish fourth in their group at the Volkswagen Junior World Masters soccer championship held in Madrid over the weekend. |
| 05/02/2010 Volkswagen launches new wholly owned subsidiary Volkswagen R GmbH.
Dubai, 2 May 2010 - Volkswagen has responded to growing market demand for factory upgraded vehicles with the launch of a new wholly -owned subsidiary - Volkswagen R GmbH. |
| 04/22/2010 Volkswagen at the Expo 2010 in Shanghai
Dubai, 22 April 2010 – Shanghai’s World Fair Expo 2010 ‘exclusive and official automobile sponsor’ - Volkswagen - will be taking a fundamental part in implementing the motto of the Expo, “Better City – Better Life”, to promote German trade, sustainable development and environmental protection. |
| 04/06/2010 First-ever Volkswagen Junior Masters Soccer Tournament Middle East Champions, Al Ain Club, score place in Madrid
Dubai, UAE, 6 April 2010 – Al Ain Club’s triumphant 3-2 on penalties grand final win over the tenacious Jebel Ali Centre of Excellence has seen them crowned as the region’s first ever Volkswagen Junior Masters Soccer Tournament Champions, at the inaugural Middle East Volkswagen Junior Masters Soccer Tournament played in Dubai on Saturday 3 April. |
| 03/07/2010 Volkswagen Middle East unleashes the powerful CC V6 in the region.
Dubai, 23 February 2010: Volkswagen Middle East is now offering its customers in the Middle East the most powerful CC in the Volkswagen series, the CC V6, with its recent launch on the streets around the region. |
| 01/16/2010 Two-areg: Volkswagen defends “Dakar” title with one-two-three.
Wolfsburg (16 January 2010). Triumphant title defence in South America: Volkswagen has won the legendary Dakar Rally for the second time in succession and including 1980 for a third time.
After a ‘showdown in blue' the Volkswagen duos and their TDI powered Race Touareg prototypes celebrated a one-two-three podium lockout at the finish of the toughest challenge worldwide in motorsport. In the process, Carlos Sainz/Lucas Cruz (E/E) triumphed by only 2 minutes 12 seconds ahead of his team mates Nasser Al-Attiyah/Timo Gottschalk (Q/D) in a thrilling finale on the closing 202 kilometre sprint on the 14th and final rally day. Mark Miller/Ralph Pitchford (USA/ZA) claimed third position. Last year's winners Giniel de Villiers/Dirk von Zitzewitz (ZA/D) finished seventh.
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| 01/11/2010 Volkswagen Middle East announces growth in the automotive market share in 2009.
Dubai, 11 January 2010: Volkswagen Middle East has completed its fourth year in the region with a steady continued growth in market share despite the challenges of the current climate in which the automotive industry has been operating through last year. During 2009, Volkswagen Middle East recorded positive sales growth in some Middle East markets with sales increasing overall by 18 percent in Lebanon and 15 percent in Kuwait compared to 2008.
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| 12/16/2009 Volkswagen Middle East hosts off-road safety seminar with Nasser Al Attiya at Higher Colleges of Technology
Dubai, 14 December 2009 – Volkswagen Middle East today hosted its first off-road safety driving seminar with Nasser Al Attiya at the Dubai Men’s College, part of the Higher Colleges of Technology in Academic City. |
| 12/16/2009 Volkswagen displays sport themed models at the 10th Dubai International Motor Show 2009
Dubai, 15 December 2009 – Volkswagen Middle East is showcasing its Motorsport models at the 10th Dubai International Motor Show 2009, along with its local long-term partner Al Nabooda Automobiles, with the Race Touareg and Scirocco GT24 being at the centre stage of the stand in Hall 2. |
| 11/24/2009 Volkswagen presents the most proficient safety systems and innovative technologies in its vehicles
Dubai, 23 November 2009 – The number of safety offerings are constantly increasing in today’s automobiles as driver, passenger and pedestrian safety continues to be one of the top considerations for consumers when purchasing a new vehicle. Volkswagen has traditionally made safety its top priority and is therefore renowned for its high safety standards through employing a range of harmonised technologies in its vehicles. |
| 11/17/2009 Volkswagen Middle East hosts regional qualifier of 2009 Service Qualification World Championship
Dubai, 16 November 2009 - Volkswagen Middle East invited its partners in Dubai, Abu Dhabi, Kuwait, KSA, Bahrain, Syria and Oman to participate in the regional round of its 2009 Volkswagen Service Qualification Championship, with two winners from each market qualifying for the international final. The championship was organised to honour and reward Volkswagen Service Advisors and Technicians who have demonstrated the highest levels in service quality, professional and technical knowledge. |
| 11/09/2009 Volkswagen Scirocco – a legend in the sports automotive industry
Dubai, 8 November 2009 - In 1974, Volkswagen democratised the world of sports cars with the introduction of the first generation of the Scirocco. The Scirocco was designed to be a safe, fuel-efficient, affordable sports car that could be fit for year-round everyday use. Since then the Scirocco has evolved, leading to the launch of its third generation incarnation that was unveiled in the Middle East earlier this year. |
| 10/30/2009 Stars for safety – Volkswagen offers one of the safest model ranges
Dubai, 26 October 2009 - Vehicle safety is the top priority at Volkswagen. This is emphasised by the current Euro NCAP ratings, according to which a total of six Volkswagen models (Polo, Golf, Tiguan, Touran, Passat and Touareg) were awarded the maximum five-star rating for the demanding crash tests. Volkswagen therefore offers its customers one of the safest model ranges in the world. |
| 10/21/2009 New Volkswagen plant in the USA fully on schedule
Dubai, 19 October 2009 - During his one-week trip to the USA, Lower Saxony’s Prime Minister Christian Wulff visited Volkswagen of America at the Chattanooga site accompanied by an industry delegation. The guests used the opportunity to find out more about the status of work on the new Volkswagen factory in the State of Tennessee. |
| 10/15/2009 Volkswagen Middle East announces participation at the 10th Dubai International Motor Show 2009
Dubai, 13 October 2009 – Volkswagen Middle East has announced it will be participating in the 10th Dubai International Motor Show 2009 taking place from 15 to 20 December 2009. Volkswagen, along with its local long-term partner Al Nabooda Automobiles, will be offering visitors the unique opportunity to see the award-winning Race Touareg and the super-athletic Scirocco GT24 at this year’s show. The complete Volkswagen model line up will feature the iconic sixth generation Golf, the new sporty Golf GTI, the thrilling Scirocco and the four door coupe Passat CC. In addition, Volkswagen exhibits will also showcase the latest Touareg R-line, Tiguan R-line, Passat R36, Phaeton, Eos, and Jetta. |
| 10/06/2009 The Golf GTI – from a vision to a world’s bestseller
Six generations introduced in Golf GTI’s 33 year history
Dubai, 29 September 2009 - The Golf GTI is a phenomenon, a brand within the Volkswagen brand, an automobile world view and an unmistakable design statement that has now attained sales of 1.7 million units. It is an original among sporty compacts.
With the first generation of the Golf GTI, Volkswagen presented a Golf of the purely sporty type. Launched in the Middle East in 2009, the sixth Golf GTI brought back this legend more powerfully and even sharper and more confident than all of the others before it. The new GTI whose chassis systems – with standard electronic transverse differential lock (XDS) – redefines behaviour in curves and traction. A 240 km/h fast GTI that is more fun to drive with its powerful 155 kW / 210 hp turbo engine and yet only consumes 7.3 litres super unleaded (0.7 l/100 km improvement).
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| 09/25/2009 New Small Family with E-Motor: E-Up! Concept – Outlook for the Beetle of the 21st Century
World premiere: Volkswagen is presenting city specialist with electric motor
Winterkorn: We will launch a zero emissions Up! on the market in 2013
Wolfsburg /Frankfurt, 15 September 2009 - Volkswagen is presenting a pioneering fleet of new sustainable automobiles at the 63rd International Motor Show (IAA) – an update on the future. The range of IAA premieres extends from the world’s most fuel-efficient production passenger car (BlueMotion) to hybrid technology and an electric car developed from the ground up – the E-Up! that is being presented in a world premiere in Frankfurt.
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| 09/25/2009 Nine World Premieres at the IAA 2009
Volkswagen presents its update on present and future
E-Up! – Clever city specialist with electric motor for the year 2013
L1 – Pioneering two-seater with TDI hybrid consumes just 1.49 litres diesel
Polo three-door – Six engine versions available
BlueMotion fuel economy records – 3.3 litres in the Polo, 3.8 in the Golf and 4.4 in the Passat
Golf R – Highest production Golf ever with 21 percent gain in fuel efficiency
R-Line and Exclusive – Golf, Scirocco, Passat CC, Golf Estate customised
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| 09/24/2009 Breakthrough for the 1-Litre Car: Volkswagen presents the most fuel-efficient automobile in the world
L1 Concept is driven by new high-tech TDI and E-motor
Carbon fibre reinforced body of the L1 weighs just 124 kilograms
Maximum speed 160 km/h; L1 consumes just 1.49 litres diesel per 100 km
CO2 emissions reduced to a new best value with just 39 g/km
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| 09/08/2009 Volkswagen Middle East achieves significant milestones with fourth anniversary of After Sales
Dubai, 7 September 2009 – Volkswagen Middle East is celebrating its fourth successful year in the Middle East this month for its After Sales division and has announced 2010 as the ‘Year of Service Advisor Training’. |
| 09/01/2009 Volkswagen Middle East reaffirms commitment to the region with appointment of new Managing Director
Dubai, 23 August 2009 – Volkswagen Middle East has announced the appointment of Stefan Mecha as the new Managing Director for the Middle East region with immediate effect. |
| 08/18/2009 Volkswagen launches the new Golf GTI in the Middle East region
Volkswagen launches the new Golf GTI in the Middle East region
Icon of Sportiness - New edition of a 1.7 million bestseller
Dubai, 5 August 2009 – Volkswagen Middle East has recently unleashed its new sixth generation of the Golf GTI on the streets across the region. Customers from around the Middle East can now embrace this new iconic sporty car, its groundbreaking capabilities and astonishing performance.
With the first generation of the Golf GTI, Volkswagen presents a Golf of the purely sporty type. Despite originally only being planned as a limited series of 5,000, the GTI was simply destined to be a bestseller and quickly became synonymous with nifty sporty compacts. The Golf GTI is no ordinary car – it is also an automotive perspective on the world. Since the debut of the first and the discontinuation of the fifth generation, more than 1.7 million buyers made the GTI to the world’s bestseller. In 2004, the fifth Golf GTI brought back this legend more powerfully than ever before.
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| 07/31/2009 Volkswagen Group increases global market share in first half year
Dubai, 30 July 2009 – The Volkswagen Group extended its global market share in the first six months of 2009. In a difficult economic environment, Europe’s largest automaker increased its share of the world passenger car market from January to June to 12.0 percent (1st half year 2008: 9.9). |
| 07/24/2009 Safety at the highest level: another five stars for the Tiguan
US-NCAP confirms first-class results from Europe
Top values also in roof stability test from IIHS
Dubai, 16 July 2009 – The Tiguan is not only one of the most popular, but also one of the safest vehicles in its segment: once more the high level of competence at Volkswagen in the field of safety has been confirmed by top results in three independent crash test procedures.
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| 07/24/2009 The Passat CC enchants the world with its style
Design awards in Germany and Australia
Dubai, 7 July 2009 - International panels of design experts have chosen their winners and one Volkswagen model has made an exceptional impression: the Passat CC. Volkswagen's four-door coupé was presented with the "red dot Design Award 2009 - Best of the Best", once again highlighting Volkswagen's first-class and attractive design concept. The elegant model has also sparked excitement down under in Australia, a statement backed-up by the fact that it has recently won the "Australian International Design Award".
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| 07/24/2009 Volkswagen named “Advertiser of the year” in Cannes
Jury honours trailblazing role in car advertising
Dubai, 1 July 2009 - At the 56th International Advertising Festival “Cannes Lions 2009”, Europe’s largest automaker was presented with its first Lion in the “Advertiser of the year” discipline – thus receiving the highest accolade in the advertising industry. Volkswagen has been presented with around 150 “advertising Oscars” in Cannes since 1961. “By honouring Volkswagen today, we are honouring a company that has been a symbol of creative and innovative marketing in the automobile industry for decades,” Terry Savage, Festival Chairman, said during the award ceremony.
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| 07/24/2009 International Engine of the Year Award 2009
Hat-trick for Volkswagen TSI technology
Dubai, 29 June 2009 - Volkswagen has achieved its greatest success to date in the international engine technology competition with the 1.4 litre TSI engine. Besides the “International Engine of the Year” award, the twincharged TSI also earned the titles “Best Green Engine 2009” and “Best Engine” in the 1.0 to 1.4 litre engine category.
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| 07/24/2009 Volkswagen Middle East offers free service check-ups across the region
Dubai, 21 June 2009: Volkswagen Middle East is offering Volkswagen car owners free vehicle check-ups by its Service Clinic experts regardless of the model or the year of the car. Volkswagen Middle East aims to rotate the Service Clinic now every year across all 11 markets it covers in the region providing visual check-ups and diagnosis for all models.
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