Volkswagen Middle East to drive UAE Football Association success.

Dubai, 8 November 2010 – Volkswagen Middle East, the regional office of Europe’s largest car manufacturer, and its Emirati partners - Al Nabooda Automobiles and Ali & Sons - have teamed up with the United Arab Emirates Football Association (UAE FA) to become the Official Automotive Partner for the association and UAE National Football Teams.

In line with Volkswagen Middle East’s goal to positively support and contribute to the communities in which it operates, the German automotive company and its local partners will sponsor, promote and support the UAE FA and National Teams, with a total of 40 vehicles and a host of other activities. The vehicles - which include Touaregs, Passat CCs, Golf GTIs and Multivans - will be used by National Team Players and the UAE FA.

Signed by senior officials in October, and announced today at a joint press conference held at the UAE FA’s headquarters in Dubai, the agreement is effective immediately and valid for two seasons until 30 September 2012.

“Volkswagen has been active in its support for football for many years, both through sponsorship of local teams in the markets in which we operate, and through our own internationally organised football tournaments such as the Volkswagen Junior Masters,” said Stefan Mecha, Managing Director of Volkswagen Middle East.

“Signing this agreement to support the UAE FA and national teams is a solid step in strengthening our relationship and commitment to the UAE, which is home to our regional office. We look forward to the excitement of the next two seasons, and hope that our positive support will assist in the continued success of these talented international ambassadors of Emirati football,” added Mecha.

Commenting on the agreement, HE Mohammed Khalfan Al Rumaithi, President of the United Arab Emirates Football Association, said, “Teaming up with Volkswagen Middle East is an important step in widening the posts for the Emirates’ soccer goals and aspirations. Its commitment to football in the UAE as well as in the region is commendable, and we are proud to have such a dedicated partner with us for the next two years.”

Volkswagen supports sports across the globe, including arranging one of the world’s largest football tournaments for children no older than 13 years of age, and sponsorship of teams such as the Bundesliga winning football club - VfL Wolfsburg.